Search for dishes & wines
Popular searches:


Deliciously fruit-forward with big jammy blackberry and raspberry plus good structure.

One of the most -planted grapes of Puglia in southern Italy, Primitivo thrives in the area’s intense heat, producing well-built, powerhouse wines with black fruit and a good splash of alcohol. As well as the popular dry wine, Primitivo appears in a sweet style.

As the third most-planted grape in Puglia, Primitivo appears in a selection of expressions, always with signature bold black fruit at its core. Fruit harvested from across the region turns out bold, fruity styles with little or no oak destined for early drinking, while smaller pockets of vineyards produce finely-crafted reds. If you spot Primitivo di Manduria on a wine label, expect an oak-aged red with layers of fruity vanilla and leather while the acclaimed Gioia del Colle Primitivo has a softer feel. Typical of Italian winemaking versatility, this grape also makes a sweeter style in Primitivo di Manduria Dolce Naturale. Interestingly, many wine lovers already know Primitivo under a different name: Zinfandel from California.

Fun Fact: The name Primitivo translates roughly as ‘early ripener’ which is a characteristic of this grape variety.

Other wines to try


Click a circle to learn about the wine and use the controls below to personalize your pairing

Infographic explain